Your Social Media content should be part of your funnel and cohesive with your brand.
There are a ton of popular trends for Reels and TikTok right now, and it's easy to get caught up in the hype of wanting to post one just because everyone else is. But before you film your next reel, ask yourself if the content you're about to post is aligned with your brand messaging. If it's not, then don't post it!
It's one of the biggest mistakes a brand can make to have inconsistent messaging. Not only will it confuse your audience, but it will also reflect poorly on your brand. So before you hit that record button, make sure you know what message you want to send with your content!
Always keep in mind that your content should be created primarily to attract and please your ideal client. It shouldn't just be about getting generic likes or views.